WA Sales Manager – Entertainment Lighting & Staging

📍 Perth, WA

Showtools International is a leading national distributor of professional production equipment,

representing some of the world’s most respected brands in lighting, trussing, staging, road

cases, and accessories. With a strong presence across Australia and a well-established

client base and showroom in Western Australia, we are looking for a WA Sales Manager to

lead our team and drive further growth in the region.

About the Role

This is a key leadership position where you’ll be responsible for guiding our sales team in WA.

You will continue to build on existing relationships with production houses, venues, schools, and

hire companies while also identifying new opportunities to expand our market share.

A significant part of this role is highly customer-facing. You’ll be actively involved in sales

activities, including conducting product demonstrations, preparing quotes, and leading customer

meetings. Your focus will be on leading the team to meet and exceed sales targets,

implementing effective sales strategies, and representing our premium brands as a trusted

expert in the industry.

KEY RESPONSIBILITIES:

● Leading and supporting the WA sales team.

● Representing our trusted brands across the WA entertainment industry.

● Building and maintaining relationships with new and existing clients.

● Visiting customers, managing enquiries, and delivering product demonstrations.

● Preparing quotes, proposals, and leading customer meetings.

● Supporting the marketing team with insights into local trends and product opportunities.

● Driving growth by introducing premium product lines into the WA market.

WHAT WE’RE LOOKING FOR:

● Proven sales experience in the entertainment, lighting, staging, or AV industry

● Demonstrated team leadership skills and a track record of achieving sales targets.

●Strong communication and relationship-building abilities.

● Self-motivation and independence in managing your territory.

● Excellent time management and organisational skills.

● A valid driver’s licence with a willingness to travel across WA

WHAT WE OFFER:

● A leadership role with influence and autonomy in WA.

● Independence and flexibility to manage your territory and team.

● The backing of a national company with sales, marketing, and technical support teams.

● Opportunities to represent world-leading and industry-trusted brands.

● Networking and travel within WA’s vibrant entertainment industry.

● Access to a fully equipped WA showroom for product demonstrations and client engagement

● Company car, phone, and laptop to support your role.

● Career growth with a well-established and rapidly expanding distributor.

📩 If you’re an experienced and motivated leader with a passion for the pro-AV and

entertainment industry, we’d love to hear from you.